For some reason, our clients’ customers and prospects often tell us things they won’t share with our clients themselves. We came to this realization when we conducted our first series of focus groups six or seven years ago. Since then, qualitative and quantitative research has become an important part of our value proposition.
We work with clients to determine what they need to learn and then develop all questionnaires, scripts and other resources needed to get the job done. We even plan and facilitate focus groups without use of an outside research firm to help clients save money while ensuring the best possible outcome. Research is a big part of marketing success, so it’s a big part of Pinnacle.